ASKI Client Story
Lenieflor Ico of Bayombong, Nueva Vizcaya, together with her husband Danilo, dreamed of a better life for their three children. This dream propelled them to try different jobs like planting rice and vegetables in a rented farm, and making and selling charcoal. “We did jobs left and right so we could provide for the needs of our children. We sent them to school to give them a good start for a bright future,” says Lenie. Witnessing the couple’s struggles, Lenie’s sister who works in a bakeshop encouraged her to apply for a vacant position. Grabbing the opportunity to receive a regular monthly salary, Lenie became a baker’s assistant.

Baking from Experience
Lenie learned to bake different types of cake and icing candies while working at the bakeshop. She also learned about the different sales techniques and strategies associated with baked products and pastries.

Lenie resigned from her job at the bakeshop after 2 years. She set-up her own business to make and sell icing flower candies in 1990. With an amazingly small capital of P100 which she used to buy ingredients and packaging materials, Lenie began her life as a micro entrepreneur selling icing flower candies to school children.

Ingredients of a Successful Business
With 100% love and support from her husband, Lenie poured a cup full of patience and hard-work in her recipe. With good sales from schools, she expanded her market outlets to include sari-sari stores within her community. A year of business growth motivated Lenie to sell her products to neighboring municipalities Solano and Bambang. She hired five people whom she personally trained to help her fill the needs of her growing business.

Lenie uses her charm and networking skills to sell her icing candies and to retain customers. With more orders coming in, Lenie realized that she needed additional capital. “I feel that it is through God’s perfect timing that my mother-in-law introduced me to Alalay sa Kaunlaran, Inc. (ASKI) in 1997. I was able to get the much-needed additional capital from ASKI so I can expand my business,” shares Lenie. Lenie was very happy to have made the decision of joining AKP (Alalay sa Kabuhayan Program) – one of the loan programs of ASKI. With her initial loan of P5,000, Lenie bought more ingredients to make more icing candies.

I feel that it is through God’s perfect timing that my mother-in-law introduced me to Alalay sa Kaunlaran, Inc. (ASKI) in 1997. I was able to get the much-needed additional capital from ASKI so I can expand my business
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